In the previous post, I told two stories that were the original impetus for my choice of memory as the theme of the project. This post will look at the project in the context of some initial desktop research and methodologies in service design. Memory defines you as you are…

Last year on Chinese New Year I went back home to visit my parents and before I got on the train I bought a mask because the government had announced the COVID outbreak the day before. …

How do designers start the change? — What would the world be like if we failed to control climate change, sea levels rose, and some humans lived underwater from then on? Perhaps humans would diverge into two kinds of creatures, one living on land and breathing with lungs, and one living underwater and evolving fins to breathe… …

If you think of life as a design project, how would you start your design? Hello, I’m Qian Zhao, currently studying MA Service Design at UAL, and I’ll be documenting the development of my major project and some insights about myself here. Time flies, nearly 7 months have passed since…

What would the world be like if we failed to control climate change, sea levels rose, and some humans lived underwater from then on? Perhaps humans would diverge into two kinds of creatures, one living on land and breathing with lungs, and one living underwater and evolving fins to breathe… …

Dribbble 动效在用户体验设计中正变得越来越重要，那么它能带来什么好处呢？ 体现交互层级 动态界面使人更容易理解交互层级关系，减轻了人们的认知负担 给予反馈 给人感觉界面是活的，让体验流畅 弥补静态页面的表达不足 在内容优先的设计趋势下，用户界面变的更加简洁。这将给用户带来操作上的盲目感；动效则可以在不打破界面美感的前提下，弥补认知的损失 原则 设计是为了解决问题，动效设计作为设计的手段之一，能解决一些静态界面设计无法解决的问题。但是，它并不是万能的，动效要克制，过多、过慢或不适合的动效，只能让界面失去重点，让团队和用户怨声载道。 在实际项目中应用的动效，只有精准地对齐需求，才能使动效带来真正应有的价值。那么，如何评估一个动效是否有价值呢？ 1. 动效是否必要 2. 动效是否带来体验提升 3. 动效开发的成本是否过高 如果都没有问题，送给工程师一个飞吻吧。 动效工具 Adobe After Effect 视频特效软件，被普遍使用的动效和 MG 制作软件，功能强大，和其他 Adobe 软件无缝配合，可做的效果也是不限量的。